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How The Hyve came to be…

It was born out of friendship and a mutual passion for connection.

mom looking into baby's eyes and smiling

Our Story

Lifelong New Yorker, Ashley, and New York newbie, Marin, then both new moms desperately trying to not act desperate for mom friends, met at none other than a kids music class in Madison Square Park.

The duo didn’t know it yet but this music class would be the start of lifelong friendships.

The five moms coined themselves the “music moms” and the group text caught on like wildfire. From planning dinners to asking about how to handle a diaper rash, the new moms found solace in their new friendships.

A few stroller walks, lunches and coffee dates later, Ashley and Marin decided they wanted all parents to experience the meaningful friendships they had built. And so The Hyve came to be.

We know a thing or two about just how isolating parenthood can be. Sure, we learned a lot from books, Instagram, Zoom info sessions and specialists, but the one thing we really needed was friends facing the same highs and lows we were.


About Ashley

Parent To: A toddler and 2.5 year old Australian Labradoodle

Parenting Style: Fake it till I make it

Hometown: NYC baby

9-5: Full Time Caregiver to my son, Part Time Event Planner & Brand Strategist

Beverage of Choice: Iced Latte with almond milk, Pellegrino, Cab Blend, Espresso Martini, anything with Prosecco… The stroller cup holder is never empty

What I Bring to My Hyve: Realness, Designer Shoe Recs, Real Housewives updates in real time, Must-have newborn products

My Best Parenting Advice: If you’re going through it, someone else is too. Give yourself grace

About Marin

Parent To: 1 human child and 1 four legged furry friend

Parenting Style: Building the plane as I’m flying it

9-5: Founder of Jaine PR, Publicist 

Hometown: Los Angeles native turned New Yorker

Beverage of Choice: Sonoma Cabernet at dinner….Dirty Martini (we’re talking motel pool dirty) for a GNO

What I Bring to My Hyve: Giggles, Bravo Encyclopedia-like knowledge, Restaurant Recs

My Best Parenting Advice: It is ALL a phase. The second you’re stressed about a behavior, it’s over and the next “phase” starts